To get started on this learning module, please watch this short video and then read the content included below the video.

As mentioned in the video, this learning module will focus on background material on social media and social networking. It is the theoretical component of the course. It is important for us all the have a common language before we proceed with the practical elements of the course.

The first thing to know is that social networking is an example of social media -- they are not the same thing. Follow the two links in the previous paragraph and read the Wikipedia entry for each definition.

In each of the following sections, follow each link and read the material.

What is Social Media?

• What is Web 2.0
• Social Media in a Nutshell
• The Social Media Bible (class textbook), pages 3-42

Why Social Media?

• Why Should I Engage in Social Media?
• New Study Finds Correlation Between Social Media and Financial Success

Why Not?

• The End of Solitude
• When Everyone’s a Friend, Is Anything Private?

Future Trends in Social Media

• Six Social Media Trends for 2010
• 10 Ways Social Media Will Change in 2010

How to do Social Media

• 10 Golden Rules of Social Media
• How to: Manage Successful Social Media Promotions
• KISS: Social Media Strategy for Entrepreneurs

These last two links are stepping stones into what we will discuss in the next learning module. Namely, branding.